Are you trying to use email marketing, but aren’t getting the results that you want? Do you find email marketing to be an interesting idea, but do not know how to begin? This is the resource you need! Read on to find hints and tips which will help you no matter what your skill level.
Never send out unsolicited marketing emails. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Utilize various resources and learn as much as you possibly can about the concept of email marketing. You can read books at the library, check out blogs and join forums. You may even be able to find a local workshop or class to get hands-on teaching to help you learn.
Use A/B testing to test out different combinations in your subject line. Choose an email and use two different subject lines to see what works better. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Test the different formats of emails. Any format you use should always include the newest and most important information at the top. Yet be sure that you always try out different formats so that you know which ones you get the most responses from. Once you have a short list of successful formats, continue to use them. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.
Always get permission before contacting any customer via email. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. Sending out emails to large groups of individuals without permission might violate ISP policies.
It is very smart to include an opt-in button for people to sign up with you. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Try to send only one email campaign message each week. Most of your customer base probably has to tend to many other email messages each day. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
In general, don’t send important email marketing messages near holiday time frames. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are, of course, exceptions. For example, an email about your Black Friday deals.
Email marketing is an excellent way to communicate with your customers and sell products, but it has to be done correctly to realize those benefits. Luckily you have this article and the tips in it that can help you with email marketing. You will see quick results when you implement the tips in this article.